Effective Date: April 30, 2026 · Last Updated: April 30, 2026
House of Wylde ("we," "us," or "our") is committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what we collect, why we collect it, and how you can exercise your rights — including those granted under the California Consumer Privacy Act (CCPA).
By using our website, you agree to the practices described in this policy.
1. Information We Collect
We collect information you provide directly and information collected automatically when you use our Site.
Information you provide:
- Email address — when you subscribe to our newsletter or create an account.
- Name, shipping address, and billing information — when you place an order. Payment details are processed securely by Square, Stripe, and/or PayPal and are never stored directly by us.
- Communications — messages you send us via email or contact forms.
Information collected automatically:
- Usage data — pages visited, time spent on the Site, referring URLs, and browser/device type, collected via Google Analytics.
- Cookies and tracking pixels — used by Google Analytics and Meta (Instagram/Facebook) to understand how you interact with our Site and ads.
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders, including sending shipping confirmations.
- Send you our newsletter and marketing emails (only if you opt in).
- Improve our Site, products, and customer experience through analytics.
- Show you relevant ads on Instagram and Facebook via Meta's advertising platform.
- Respond to your questions and customer service requests.
- Comply with our legal obligations.
3. How We Share Your Information
We do not sell your personal information. We share data only with the service providers that help us run our business:
- Square — our payment platform. Your order data is processed through Square's infrastructure. See Square's Privacy Policy.
- Stripe — payment processing through Square. Stripe handles card information under PCI-DSS compliance. See Stripe's Privacy Policy.
- PayPal — alternative payment processing through Square. See PayPal's Privacy Policy.
- Kit / Mailchimp — email marketing. Your email address and name are stored on their platform.
- Google Analytics — website analytics. Data is anonymized and used to understand Site traffic patterns. See Google's Privacy Policy.
- Meta (Facebook / Instagram) — advertising. We use Meta Pixel to measure the effectiveness of our ads. See Meta's Privacy Policy.
We may also disclose your information if required by law or to protect our rights.
4. Email Marketing
If you subscribe to our newsletter, we will send you emails about new collections, rituals, behind-the-scenes content, and promotions. You can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly. We will never share your email address with third parties for their own marketing purposes.
5. Cookies
We use cookies — small text files stored on your device — to improve your experience and understand how our Site is used:
- Essential cookies — required for the Site to function (e.g., shopping cart, login session).
- Analytics cookies — Google Analytics collects anonymized data about how visitors use our Site.
- Advertising cookies — Meta Pixel tracks whether you visited our Site after seeing one of our ads.
You can control cookies through your browser settings. You may also opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on and opt out of Meta ads personalization via your Meta Ad Preferences.
6. Your California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act:
- Right to Know — You may request information about what personal data we have collected, where it came from, and how we use it.
- Right to Delete — You may request that we delete your personal information, subject to certain exceptions.
- Right to Opt Out of Sale — We do not sell your personal information.
- Right to Non-Discrimination — We will not discriminate against you for exercising your privacy rights.
To submit a request, please email us at the address in Section 11. We will respond within 45 days.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Order records are typically retained for 7 years for tax and accounting purposes. You may request deletion of your data at any time.
8. Children's Privacy
Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
9. Use of Artificial Intelligence
We use artificial intelligence (AI) tools to help us understand how our marketing is performing and plan future communications. Specifically, AI may be used to analyze aggregated email campaign metrics (such as open rates and click rates), social media performance data, and general marketing trends.
This analysis is used internally to improve the content and timing of our communications. We do not use AI to make automated decisions about individual customers, generate fake reviews or testimonials, or create customer profiles for sale to third parties.
Any personal data involved in this process (such as anonymized email engagement data) is handled in accordance with this Privacy Policy and is not shared with AI platforms in a way that identifies you personally.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or would like to exercise your rights, please reach us at:
House of Wylde
Los Angeles, California, USA
Email: hello@houseofwylde.com
Website: www.houseofwylde.com